Set Sail for
the Arctic
Set Sail for
the Arctic
Plunge into Vanilla Frost flavor with the all-new, limited-edition Arctic Crunch! Fresh from the S.S. Guppy’s Arctic adventures, the latest edition to the Cap’n Crunch® family delivers a blast of Vanilla Frost flavor to your bowl. Grab a box today!
From December 2, 2024, to July 8, 2025, 50 cents of every specially marked Cap’n Crunch’s Arctic Crunch box sold will be donated by The Quaker Oats Company to Ocean Conservancy, up to a maximum donation of $500,000. Minimum contribution: $250,000.
FAQ
Why is Cap’n Crunch® partnering with Ocean Conservancy? Why now?
Ocean Conservancy is a nonprofit environmental advocacy group working to protect the ocean from today’s greatest global challenges. We wanted to be extremely intentional in our selection process for a purpose partner for the Cap’n Crunch® brand, and Ocean Conservancy offered a natural opportunity that makes sense for the brand (for over 60 years, Cap’n Crunch® has sailed the high seas in his beloved S.S. Guppy).
After a successful partnership on Cap’n Crunch’s Sea Berry in 2024, we wanted to continue supporting Ocean Conservancy’s work to protect the milky seas.
We’re thrilled to partner with Ocean Conservancy for a second year to give back to a cause so near and dear to the Cap’n’s seafaring heart and are grateful for the opportunity to support their work to protect the ocean for more adventures in the 60+ years to come!
What is Cap’n Crunch® doing with Ocean Conservancy?
For every specially marked Arctic Crunch cereal box sold by July 8, 2025, Cap’n Crunch® will donate 50 cents to Ocean Conservancy (up to $500,000).
What specific cause will my donation benefit?
The donations made to Ocean Conservancy through the purchase of specially marked Arctic Crunch cereal boxes will benefit several aspects of the organization, including Ocean Conservancy’s work to help ensure waters remain clean and their ecosystems and animals healthy and protected from threats such as shipping, pollution, and climate change. In the Arctic, this includes making sure the best scientific information is available to develop management plans for this remote and rapidly changing region. For more information on Ocean Conservancy, head to oceanconservancy.org.
Will Arctic Crunch be more expensive because of the donation to Ocean Conservancy?
No, fans will not pay more for this cereal because of the donation to Ocean Conservancy. The price of Arctic Crunch is consistent with other Cap’n Crunch® cereal offerings.
Is Cap’n Crunch® packaging recyclable?
Cap’n Crunch® boxes are made from 100% recycled paper, and the cereal bag is made with 35% post-consumer recycled plastic. For information on how to properly dispose of the packaging, please refer to the instructions on the box.